Enough of the Celebrity Books

Enough of the Celebrity Books

On a recent and rare shopping mall trip where I live in Michigan, I stuck my head into the attached chain bookstore. I often do this as a publishing person just to get an impression of the whole of the offerings to readers in religion and spirituality through a retail...
Why Authors Didn’t Use to Need Platforms

Why Authors Didn’t Use to Need Platforms

I often hear this from authors: “Back in the day, an author didn’t need a platform.” Authors, I’m here to tell you that you are right. That said, a book “back in the day” still had a platform. It was the publisher’s platform. One of the things that I try to focus on...
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