In Both Life and Books, Empower Yourself

In Both Life and Books, Empower Yourself

DIY publishing or self publishing means more than you might think. But you still could probably use some professional help. Remember when Home Depot first opened a store near you? In northern New Jersey in the mid-1990s, one of their home improvement superstores...
Enough of the Celebrity Books

Enough of the Celebrity Books

On a recent and rare shopping mall trip where I live in Michigan, I stuck my head into the attached chain bookstore. I often do this as a publishing person just to get an impression of the whole of the offerings to readers in religion and spirituality through a retail...
Why Authors Didn’t Use to Need Platforms

Why Authors Didn’t Use to Need Platforms

I often hear this from authors: “Back in the day, an author didn’t need a platform.” Authors, I’m here to tell you that you are right. That said, a book “back in the day” still had a platform. Maybe you just didn’t realize it, but it was the publisher’s...